Capita Business Guide To Rio de Janeiro
With 365 days to go…on your marks, get set, Ri-o!
Rio de Janeiro is gearing up for what will be the first Olympic and Paralympic Games to be held in South America. That’s some pressure, especially after the success of the London 2012 games, but after hosting the 2014 FIFA World Cup, another major sporting event should be no sweat for one of Brazil’s largest cities. In fact, Rio is no stranger to sport, with the 2002 South American games and 2007 Pan American games under its belt, it’s moving its way up the sporting host leader board.
The games in numbers:
- Over 7 million tickets
- 42 Olympic sports & 23 Paralympic sports
- 4 new sports (golf, rugby, canoe and triathlon)
- 834 medal events across the 2 games
- 8,400 shuttlecocks
- 17,760 tennis balls
- 60,000 clothes hangers
- 70,000 volunteers
- 4,000 blindfolds for Goalball
Portuguese is one of the 14 languages that companies need to localise to in order to reach 90% of the world’s online opportunity.
With around 12 million inhabitants and more than 5 million tourists each year, Rio has burgeoned over recent years to become a hotspot for businesses looking to invest across sectors such as construction, energy and mining. According to the CSA, Portuguese is among one of the top online languages growing faster than average.
If you’re looking to expand overseas or are travelling to the games, take a look at this guide to doing business in Rio de Janeiro from Capita Translation and Interpreting.
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