MMOs: a strategy for world domination

There was a time, not so long ago, when massively multiplayer online games (MMOs), such as World of Warcraft, weren’t popular amongst the masses, and only played by avid gamers.

Since then, MMOs have truly gone mainstream, and of course localisation has been the key behind this huge global dominance.

Persuasive, engaging content is important to game development companies – especially as it helps to convince users to make in-app purchases.

If text or content is hard to understand for non-native English speaking gamers, it’s unlikely that the game will make it big internationally.

This full article was written by Account Manager Patrick Gardiner, and published in MultiLingual magazine. In this article Patrick explores the relationship between gaming and localisation, and how app store optimisation (ASO) could be the key to reach a global market.

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