Sarah Barrett, Business Development Manager for the Manufacturing and Engineering industry, looks at the large part that localisation plays in the global expansion efforts in the chemical industry, and which countries we’re likely to see emerging as industry players.
The chemical industry is one of the largest and most important industries worldwide. Noteworthy companies who influence the chemical industry, as well as other industries, include BASF and Bayer from Germany and DuPont, Dow Chemical, and LyondellBasell from the U.S.
Let’s take a quick look back and see where it all began…
With new methods of expansion in the chemical industry, are you keeping up to speed? Asia, Latin America and the Middle East are now considered as places to build capacity, tap local talent and access new customers. Previously poorer countries, such as those in the BRICS and MINT categories, now have the potential to match the growth of Western Europe and the U.S.
Graph showing compound annual growth rate for all regions (source: Statista)
With this global expansion in mind, does your company speak your customer’s language? Or are you just speaking to them in your own language and shocked when engagement is low?
It’s about time you kept up with your competitors and started offering your documentation in a language that all of your customers understand.
So with modern technology making quality translations accessible and affordable, what are you waiting for? Make yourself heard – in any language.