Saturday 21 February is International Mother Language Day, so Capita Translation and Interpreting (Capita TI) would like to take this time to reflect upon why linguistic diversity and multiculturalism should be celebrated.
International Mother Language Day is a day dedicated to promoting linguistic and cultural diversity around the world. It represents the day in 1952 when students were shot by police in Dhaka for demonstrating in recognition of their language, Bangla, as a national language of the then Pakistan.
Language is the foundation of society. Without it, people across the world would be unable to communicate their thoughts, emotions and ideas. It enables freedom of expression and connects us to our friends, family and society. Language gives identity to communities and countries and as the workforce becomes more globalised, linguistic and cultural diversity is something that businesses need to treat with respect and caution.
When promoting products and services in international markets, or home markets where linguistic diversity is broad, businesses need to think carefully about their localisation strategy. Direct translation of content may achieve some form of understanding from the audience it is targeted at, but to connect with people on an individual level and demonstrate that you care about their culture and language, localisation is a must.
Businesses may also wish to go one step further and think about Transcreation. Transcreation is an art that customises material for a specific target market. It will maintain intent and tone but ensures that content achieves the same impact and understanding across different markets.
With the dissolution of boundaries there is the risk of cultural homogenisation occurring across the world but it is important to promote tolerance and dialogue of other cultures and languages and to celebrate in the uniqueness of everyone. International Mother Language Day reminds us that the heritage of communities lies in their culture and language, and for businesses wishing to take advantage of opportunities in foreign markets, appealing to that heritage will be the fastest route to success.
Capita TI makes the process of adapting content to suit local markets easy and stress free. Our native linguists will work with you to ensure that the highest quality of service is provided and that your message does not become lost in translation. Dedicated Project Managers will work directly with you every step of the way so that you are in full control of your content and have a constant point of contact.
There really is no greater celebration than that of culture and language – it is the basis of our individuality. Cultural differences provide opportunities for businesses to create and sell new products and services. Don’t let the reason for your success become your biggest obstacle!
If you would like to find out more about how Capita TI can help you get your message across in any language contact firstname.lastname@example.org. For more information on the services we provide you can also visit our website. Get in touch and let’s celebrate International Mother Language Day together!