As a Business Development Manager for Capita Translation and Interpreting (Capita TI), I made my way down to London Olympia on the 27th of November for day two of Going Global Live. This event had to compete with inexplicable draw of “Black Friday”, a cultural phenomenon which, based on various televisual reports, transformed every-day working men and women into savage beasts, marauding for flesh or the occasional 50% off DVD player. Luckily for us, in the safety of London Olympia, the venue was full of like-minded individuals looking to learn how to gain an edge in expanding their business abroad.
The over-riding opinion of those in attendance was that opening up their company to a global marketplace is key to sustainability and growth
I had the privilege of speaking with dozens of new people on the day, some looking for advice, others to promote their own ventures, but the over-riding opinion of those in attendance was that opening up their company to a global marketplace is key to sustainability and growth.
Our very own Kristine Berry, Global Sales and Marketing Director, presented on behalf of Capita TI with a talk entitled “Going Global – Going Above And Beyond.” Her presentation highlighted the fact that there are a multitude of aspects to consider when attempting to gain international reach. Planning and analysis is one thing, but localisation really is fundamental to a company’s global success.
What became evident throughout the day was that there was a genuine belief that translation can be the key to a company’s aspirations of expansion. It seemed to surprise people how easy the whole process could be when properly considered and executed. In explaining the use of highly specialist, industry experienced linguists, the consideration of target markets and the professional manner in which Capita TI can assist, many left feeling excited by the prospect of taking their international endeavours to the next level.
Coupled with the excitement surrounding Capita TI’s Buzzwire challenge, (the winning time nearing a phenomenal 22 seconds), Going Global Live offered a relaxed environment, allowing discussion to flow freely, and I’m hoping we have helped many take the first step in reaching their goals. I also hope that we really convinced people that localisation is the key to expansion into other countries, and best of all, it doesn’t have to be a head ache. Allow us to take some of that burden away.