Go global with your mobile app

You’ve no doubt heard the phrase, “there’s an app for that”. From gaming and online play to non-game apps, such as fitness trackers and travel functions, thousands of apps are released, updated, downloaded and used every day. But are these reaching the right audiences?

Global mobile audiences

“Going global” with your app could be worthwhile, especially in China and South East Asia where the early adoption of technology is rampant amongst consumers. The main consideration when releasing your app into other markets is translation – it’s imperative that you provide a good user experience to the customer, and ensuring the app is available in their language is a big part of this.

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As well as being a self-confessed language geek and baking fanatic, Fiona is the Digital Marketing Manager at Capita Translation and Interpreting. When she's not writing blogs, she often dreams of touring France one patisserie at a time.

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