Home > Resources > Website, apps and AI: global customer conversions
The online world is changing at an incredible pace. Company websites, social media and search engine optimisation (SEO) are now a central part of any digital marketing strategy.
It’s no surprise that more and more businesses are moving their marketing efforts to focus on the digital landscape, but some are going even further and are becoming purely digital brands. Businesses from a variety of sectors are challenging traditional marketing models and disrupting the digital landscape, with a seamless cross-over of offline and online activities.
Your global customers
So who, and where is your digital audience? What languages do they speak? What are their digital preferences? Can they find you online and do they find it easy to interact with your website or app?
We’ve teamed up with fellow Capita company Orangebus, an award-winning digital agency based in Newcastle, to highlight some of the key facts around the digital world and how it impacts your users’ experience.
Digital global conversations – infographic
As well as being a self-confessed language geek and baking fanatic, Fiona is the Digital Marketing Manager at Capita Translation and Interpreting. When she's not writing blogs, she often dreams of touring France one patisserie at a time.