Game On – Game Developer Conference 2016

The annual San Francisco Game Developer Conference has long been a must-attend event, offering us a reliable indicator of industry trends and an exciting introduction to new products. This year’s event was no exception, with an exciting mix of long-awaited reveals and off-the-wall surprises.

One theme running through the week was the dramatic advances in virtual reality game development, and those who attended the IGN discussion panel on the challenges and future direction of VR gaming were given plenty of food for thought.

Will enhanced computing speed and power combined with decreased costs lead us to a completely immersive – and completely affordable – VR experience? If so, the exhibitors at GDC 2016 will be making our leisure time very interesting over the coming years.

Fans of the Paranormal Activity movies will have been impressed by the “scare” levels in the HTC Vive game based on the franchise. A walk around the VR haunted manor reduced experienced gamers to quivering wrecks.

Star Wars fans can look forward to a different brand of thrill with the forthcoming “Battlefront” experience announced by Sony. So far we’ve had tasters of the Star Wars universe in VR gaming, and more will surely follow. A movie franchise that has generated a staggering $6.5 billion in cinema ticket sales is set to play a full part in VR gaming, and as that moves forward certain communication priorities will need to be observed.

Long-standing fans may recall the notorious bootlegged version of Star Wars Episode III featuring English language subtitles translated from Chinese, either literally or with baffling alternate meanings.

To take just one example, the movie name “Star Wars Episode III: Revenge of the Sith” was famously reproduced as “Star War The Third Gathers: The Backstroke of the West”. Whatever that linguist is working on right now, we can only hope they’re doing it in a Galaxy far, far away.

Capita TI shares the excitement of our gaming partners at the VR advances we saw last week in San Francisco. And we share their eagerness to give gamers the most enjoyable, immersive experience possible. It’s a lot more difficult to offer that experience when the nuance of your message is lost in translation. If the message of GDC 2016 is that virtual reality is the present and the future of game development, then the communication message we took from our partners at the event is that true localisation is the key to spreading enjoyment, popularity and – yes – profitability across the globe.

We couldn’t agree more.

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