The thought of going global and expanding into new markets can be daunting. Which country should you try and tap into first? Which will be the most appropriate and worthwhile for your sector?
Given that Japan is one of the world’s largest economies, we take a look at this East-Asian economic powerhouse and reasons why you should be doing business in Japan.
Home to some of the world’s largest corporations, boasting a range of globally recognised and respected brands, Japan is seen as a western-style economy surrounded by emerging markets. Around 450 British companies currently operate in Japan, and visible high-street names include Lush, Topshop, Burberry, HSBC, GlaxoSmithKline and Rolls-Royce.
As the 3rd largest economy in the world, Japan remains a strong player in international business and a world economic superpower that shouldn’t be ignored.
When technology company Appszoom wanted to reach their world-wide customer base, they came to us for localisation. We translated their website into several languages, including Japanese, and as a result, they’ve seen increased web traffic.
Leading fin-tech company Worldpay were looking to improve customer experience and support their Japanese customers through localised documentation.