Last week, two of our Business Development Managers visited the Hannover Messe event in Germany. This event brings together some of the world’s leading manufacturing firms, and never fails to be a top-class affair. Rodrigo and Chris tell us a bit more about how they found the event…
Manufacturing as we know it is changing, and the Hannover Messe event is reflective of this new trend: “Industry 4.0”. Industry 4.0 is the new approach to automation and data exchange in the manufacturing industry, and combines areas such as cyber-physical systems, the Internet of things and cloud computing, to create what is known to be a “smart factory”. By “smart factory” we mean ensuring the most efficient way of handling cost, quantity and quality of the final product in a fully automated environment.
The scale of the Hannover Messe is enormous, and it’s difficult to find another fair of this size.
Imagine 24 halls and a number of presentation pavilions with a total exhibition area of approximately 400,000 square metres; that hosts about 6,500 exhibitors from 70 different countries…
Organisers were expecting around 250,000 visitors, including upper management representatives, engineers from small and medium-sized companies, as well as boards of international corporations.
Based on available statistics, every third visitor that arrived at Hannover Messe is from abroad, and more than half of the people there are looking for new contacts or contracts.
Exhibition space was divided into several thematic areas, such as: industrial automation, digital factory and compressed air technology. These all cover automation and robotics, including control, communication and software, machine construction, electrical engineering, drive and pneumatics, and a range of services in the supporting fields. This time around there was also a lot of focus on modern production and the utilisation of intelligent processes in the supply chain and logistics.
During our 5 day stay we completed 40+ pre-booked meetings, visited around 200 stands and walked 84km! We’re exhausted to say the least!