Lina Baker, Head of Travel and Leisure localisation services, tells us about her experiences at the Business Travel Show.
I recently visited the Business Travel Show at London Olympia – Europe’s largest event for corporate travel buyers and bookers. It was a real pleasure to see global brands come together to keep us all up-to-date with industry trends, as well as introduce an array of new products and services.
My visit this time was all about networking and developing new business relationships with brands and companies that I haven’t come across before. With over 6,000 professionals from all over Europe, it truly was an outstanding opportunity to discover new potentials. From global and well recognised brands to smaller, independent companies, from airlines to accommodation providers as well as technology developers – everyone was up for a quick chat about the importance of localisation in their industries and the benefits it brings to the business.
Now that we all know that video content is quickly becoming the new Marketing King – I had the chance to introduce our industry colleagues to our audiovisual services
Luckily, I have a great story to tell as we’ve been working in the industry for quite a while now and have a substantial amount of experience and expertise in the field and the consultative approach that Capita TI team took on was very well received by our industry colleagues. We spoke about different service levels for different requirements, end-to-end localisation solutions, including multilingual SEO. We also spoke about what makes our customers’ lives a lot easier – system integration as well as proxy based website localisation.
And for more exciting news – now that we all know that video content is quickly becoming the new Marketing King – I had the chance to introduce our industry colleagues to our audiovisual services. As the old saying goes, a picture tells a thousand words – so the mind boggles just thinking about what video content would give your customers. Whether it’s subtitling, voiceover or mastering that you require – we’ll do it all for you, while you focus your energy on other important business to grow your company further.
If you require more information about localisation within the travel industry, multilingual SEO, website integration or video translation, contact our team today: firstname.lastname@example.org