Booking travel on the move – why travel companies should be optimised for mobile devices

When was the last time you searched for a flight online? Perhaps during your lunch break or sat in front of the TV the other night? Or maybe whilst you were walking to work? Or maybe you checked out a restaurant review whilst you were sat on the train? Some of this may have been on your laptop, but the likelihood is that the majority of this will have been on your mobile device. Because travel and tourism is so global and mobile…your strategy should be too.

Mobile devices just make life so easy. You literally have your whole life in the palm of your hands, and information can be gathered at the push of a button (or more so, at the swipe of a finger). Consumers are free to make their own decisions, and that’s why it’s critical that you’re able to grab their fleeting attention before you’ve lost it for good.

In 2016, 52% of all digital travel bookings in 2016 will be made on a mobile device

Your website should be optimised for mobile devices, and critically, available in your customers’ native language, as this is a sure-fire way to grab, and most importantly, hold their attention. I’m sure you can think of a time when you’ve been abroad and tried to book a train/restaurant/spa break on your mobile. Hopefully the majority of these purchases have been successful, but I’m sure you’ve been put off by a few bad experiences, too. Maybe you gave up because it wasn’t very clear how to actually pay for your purchase, or maybe you weren’t able to convert the currencies, or more annoyingly, maybe you couldn’t even understand the website because it was in German and you don’t speak German?

In days gone by, consumers may have also been scared to make such large purchases (such as a holiday) on their mobile devices, but times have definitely changed, and eMarketer predicts that nearly 52% of all digital travel bookings in 2016 will be made on a mobile device – up from 43.8% in 2015. Mobile payment methods are so much more secure and accessible than they once were, so this is no longer a factor which puts consumers off booking via these types of devices.

Consumers in India are increasingly adopting mobile technologies

It’s equally important to keep on top of global trends, and as countries such as India are increasingly adopting mobile, it’s important that devices are optimised to handle character sets such as Punjabi, Tamil and Hindu. An experienced Language Service Provider such as Capita TI can advise you on all of these important factors.

One company who has got their mobile experience right is Holiday Taxis; an airport-transfer business. Holiday Taxis allows mobile users to quickly and easily book a variety of transfer options from the airport, directly to their hotel, in over 18 different countries. The fact that the website is optimised for mobile, and that all content and payment options are available in the local language and currency reassures their customers that they are a trust-worthy and professional company.

If you need any help or advice on ensuring your website, mobile site and apps are optimised for all of the countries you operate in, please don’t hesitate to contact us using the form below.

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