5 benefits of CMS integration for website translation

Gone are the days of exporting content from your CMS, sending files to your translation supplier, waiting for translation, and then pasting the translations back into your CMS. Integration technology can now connect your CMS with the translation management system to streamline the content exchange process.

Whether you use a commercial CMS such as WordPress, Drupal or Magento, or a home-grown, more bespoke system; connectors can be built to suit your needs. But what are the benefits of integrating you CMS into the translation process?

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1. Increased sales overseas 

Surely this is the whole aim of the game? With CMS integration you can reach out to new markets overseas by internationalising your website and increasing your online search visibility.

2. Reduced time to market 

In just a few clicks, you can quickly send pages, custom fields, strings and other resources for translation without the need for copy/paste. The connector can also detect content updates within your CMS, and automatically send these updates for translation and publish them as soon as they’re ready, keeping your site as up-to-date as it can be.

3. Ease of use 

Plugins such as WPML allow you to easily manage your multilingual sites within your CMS, there’s no need to log into another platform, or to learn a new system with CMS integration. Sending posts and pages for translation is as simple as selecting the content from a list, selecting the language and clicking ‘send’!
What’s more, you can monitor the translation progress and receive the final files within your CMS – no more copying, pasting and saving multiple, messy file versions.

4. Cost savings

By using CMS integration you can benefit from advanced language technology, such as translation memory, to maximise re-use of translation content. The use of this technology can reduce your spend by up to 50%.

5. Security, control & visibility 

Technically, this counts as 3 separate benefits! As files are only sent from your CMS to the translation management system, there’s much less risk of your data and information being compromised. Files are always stored within a secure system and aren’t exported to individual’s devices. You also have 24/7 access to your multilingual site and you can edit in real time. You can control who can request translations as this is managed via your CMS users – you can set up different users on the system who are authorised to request jobs, and no one else.

 

 

 

Find out more about CMS translation integration:

Fiona

As well as being a self-confessed language geek and baking fanatic, Fiona is the Digital Marketing Manager at Capita Translation and Interpreting. When she's not writing blogs, she often dreams of touring France one patisserie at a time.

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